Design And Application Of Chu Pattern Visual Element In Yellow Crane Tower Cigarette Packaging

An important indicator of national renaissance is the spread of national culture and the reconstruction of national spirit.In today’s design and life are closely related to the era,to design as a means to explore the spread of traditional culture and development issues,as more people’s value orientation.The cultural vitality,into the design works,can make the outstanding cultural heritage of mankind in a new form to be reborn! Modern design style of the popular,bringing the design of personality convergence in the increasingly similar to the packaging of cigarettes today,consumers have a diverse and individual needs,hope that the product packaging can provide more cultural significance,bring emotional satisfaction.People are aware of the packaging design work,must have a distinctive national personality and geographical characteristics,can not be ignored,digestion and annihilation.In this paper,through the design of elements and the design of the Yellow Crane Tower cigarette packaging,the paper finds the fitting point between the two,and explores the visual elements of the Chu pattern in the Yellow Crane Tower cigarette packaging design.Relationship and application value.Chu pattern is the culture of Chu concentrated after the formation of the visual image of the essence,with a high cultural and artistic value.Chu pattern of visual elements have their own rules of composition,with modern design to sum up,sum up,to seize its main features and laws,applied to the Yellow Crane Tower cigarette packaging design,not only can make the pattern of visual elements revitalized,create Good traditional cultural atmosphere,but also can better achieve the purpose of the dissemination of Chu culture.In this paper,by analyzing the types and constitutive characteristics of visual elements of Chu pattern,this paper summarizes the value and design method of Chu pattern visual element in Huanghelou cigarette packaging design,and expounds the exploration of Chu pattern visual element in Huanghelou cigarette packaging design application.Through the design and application,for how to better guide the regional pattern in the local packaging design and application to provide theoretical basis and value embodied.To explore the cultural heritage of the problem;to the traditional culture as the direction,to explore the idea of modern design,through guidance,more rational development of Chu-like visual elements in the Yellow Crane Tower packaging design and application of traditional culture and Products,corporate culture,a win-win situation.