"Koi" Brand Wedding Candy Packaging Design

With the development of China's social economy and the continuous improvement of people's material standard of living,China's commodity packaging design industry has also been an unprecedented improvement.Wedding and joyful as a unique food packaging design subjects,facing the contemporary designer,how to make the design concept of modern novel diverse creative form rich variety of packaging material used in joyful packaging,make sweet packaging in the same brand can come to the fore,is the critical problem confronted by sweet packaging design.Through case analysis,this topic combed and analyzed the existing wedding sugar packaging on the market,explored from the evolution of sugar structure,material and technology,and discussed the new methods and new ideas about the design of sugar packaging.Through literature research and literature review,this paper develops the design ideas for “koi” brand wedding packaging design.The research content of this paper is divided into three levels.The first level is to analyze the status and existing problems of wedding sugar packaging.Secondly,the “koi” brand was summarized and positioned to explore the auspicious fish pattern elements in the wedding packaging design of this brand,providing a theoretical basis for the “koi” brand wedding packaging.Finally to brocade “koi” brand wedding joyful case practice of packaging design,to the personalized needs of the target audience group,pay attention to the design of the overall modelling design material color and thinking,modern design language and the integration of traditional culture elements,to establish brocade “koi” wedding joyful recognition in similar products in the market,eventually to improve product sales and the promotion of the ultimate goal of brand image.Through the study of “koi” brand wedding sugar packaging design,this paper theoretically provides a supplement for the modern wedding sugar packaging industry,provides new ideas and inspirations for its design,and lays a solid foundation for the development of brands in the wedding sugar packaging market.