Research On Influence Factors And Management Strategy Of Urban Residents’ Resource And Pollution Reduction Behavior

In China,people usually hold behavior consciousness and pay more attention to the environment in daily life.For those resources and environment away from the daily life,it always been neglected.Urban residents under multiple situations present an obvious duality state towards Resource conservation and environmental protection.Due to different situation,Urban Residents are unable to make an agreement on resource conservation and environmental protection.On this background,the importance of studying urban residents’ environmental behavior towards different situation has been displayed.This study focus on the urban citizen who holds double identity as family consumers and working staffs and put forward the concept of urban resources and pollution reduction behavior.Urban resources and pollution reduction behavior refers to the urban residents under the dual situation(work and family),who executes positive activities benefit to the resource and environment.This Study verifies the four-dimensional structure of pollution reduction behavior by analysis the concept and process.The four-dimensional structure includes four parts: consumer behavior,maintenance behavior,waste disposal behavior and recycle behavior.Based on the research of literature,this Study integrated the internal influence factors towards pollution reduction behavior(Value,acknowledge,emotion,personality)and external influence factors(Social,organization,individual),and urban residents’ family-work dual situation models towards resources and pollution reduction behavior has been established.Firstly,905 Questionnaires have been distributed to the urban residents in various region in China,and it covers the mainly cities from North China to South China.The Study uses multivariate statistical analysis and structural equation model to verify the pollution reduction behavior result.Secondly,based on the data collected from questionnaires,it uses descriptive statistics analysis,One-way analysis of variance,correlation analysis and regression analysis.These methods help to see the influence level of internal factors and external factors.The main conclusions are as follows:(1)Overall,urban residents taking the reduction behavior in the context of family is more often than taking in work situation.The reduction behavior of urban residents is also different in different situations in the population,family and organization characteristic variables.(2)Urban residents’ RPRB endogenous impact factors are value factors,cognition factors,emotion factors and personality factors.Urban residents’ RPRB exstrinsic impact factors are social factors,orgnizational factors and individual factors.(3)In family situation,the various internal factors to predict consumer buying behavior ability is the lowest(four indicators are the lowest).The predictive power of the recycling behavior is the highest except emotional factors.The ability to predict household consumption behavior and use management behavior is higher than handling abandoned behavior and recycling behavior.(4)In work situation,the predictive power of urban residents’ resources and most pollution reduction behavior display a “U” shaped curve,and the curve start with value factor,then acknowledge factor,emotion factor,and end up with personality factor.However,the recycling behavior in work does not match this U-shaped curve.The result shows that value factor and personality factor play a leading role in work situation.(5)In family situation,organization factor presents the most significant effect on urban residents’ pollution reduction behavior.More specifically,it mainly includes interpersonal relationships,environment atmosphere,peer pressure as well as the local Bonus-Malus system.(6)In work situation,during the process of executing pollution reduction behavior,acknowledge factor and emotion factor play a leading role from individual level perspective.It included the convenience of executing the behavior,the benefits of pollution reduction behavior and recycled products’ s availability.Comparing with individual factor and organization factor,the influence of social factor is relatively smooth.Based on research conclusions,this study will establish more targeted management system and give suggestion.The constructive suggestion helps the government and enterprise to make more reasonable policies and guide environment protecting behavior.