With Tibetan Women’s Clothing Brand Planning And Design Practice Based On Market Research In Lhasa Area

Tibetan clothing is unique in China’s minority clothing,As one of the ethnic minorities in China,its clothing culture has been constantly developed and changed under the influence of political,region and religion’s factors for thousands of years,with rich clothing forms,colorful collocation and unique national characteristics.Be loved by the world.The Tibetan dress is a beautiful flower in the traditional Chinese costume,which permeates the unique cultural essence and cultural accumulation of the Tibetan,and has unique aesthetic value and cultural value.Tibetan clothing itself has such unique and profound artistic feelings,it is to bring people constantly study its profound connotation of the source of power.It’s design,accessories and dress patterns have significant regional characteristics.Tibetan clothing structure has distinctive plateau regional characteristics,which is the gradual change of Tibetan people in the long-term life of the integration of climate requirements,labor needs,cultural beliefs and aesthetic pursuit and other factors.Today,the Tibetan dress is still in use,but women’s clothing market is also changing quietly with the times.Such as decoration of traditional clothing is weakening;the traditional elements are retained in the form,the new style of Tibetan costume has come into being,the styles are varied,some have been separated from the Tibetan clothing style,but some of the traditional elements are retained on some parts;the fabric is rich,the people are no longer persistent in the traditional Tibetan local material,more colorful and patterned material is transported from the Jiangsu and Zhejiang provinces.This paper starts from the Tibetan women’s market survey in Lhasa and the surrounding areas,in-depth investigation of the production and sales of clothing and local Tibetan women’s status,the existing Tibetan women’s product design,modeling,face analysis,comparative study and the surrounding area of women,summed up the problems faced by women in Lhasa,and its development the direction of the brand planning practice,provide the reference for the development of Tibetan women.