Based On The SWOT Analysis Of Health Management Of Professional Orientation And Training Mode Study

Research BackgroundWith the continuous development of the progress of science and medicine,medical model from the biomedical mode for the development of biology-psychology-social medical model.Our country public health demand has been by the treatment of disease to health management and health promotion.Is the rise of health management in our country since 2000,was established in 2001,the first health management company in China,the health management industry is still in its infancy,but has been developing rapidly.Health services industry in our country about 1.65 trillion yuan in 2013,the same year issued by the state council "about several opinions to promote the development of health services in health services total scale of 8 trillion to 2020 yuan of above target,the related health service industry average annual growth of at least 25%,three times the size of the market will increase by 2020[1].while countries have begun to realize the importance of health management,and formulate the relevant policies promote the development of health services.But at present in the medical and health professional industry,and even the society as a whole is still did not realize the importance of the concept of health,health management does not reach the designated position,not the concept of health management in daily life.At the same time the government about the importance of health management personnel training is insufficient,the health management talent training lack of policy support,professional training system is not perfect.At present our country to achieve health management division certificate only a few thousand people.In the next five to 10 years,our country needs about 2 million health management professionals.Our country is a huge demand on health management talent and urgent,the task of cultivating qualified health management talent is imminent.Research purposesThis research through the study of the health of health management of unit of choose and employ persons of the management job personnel demand survey,to understand the needs of the health management specialized talented person,unit of choose and employ persons ability quality request,to the knowledge of the health management talent and the SWOT analysis of the health management professionals.Through to the health management service object about the understanding of the health management,health management division,health management service demand questionnaire investigation.Guilin by the health management of the construction of the professional health management institute of guangxi normal university faculty,students and the health management professional staff questionnaire survey,the health management professional talent training this paper discusses the current situation and existing problems on the basis of literature study and questionnaire data on health management personnel positioning of SWOT analysis,and put forward the future talent cultivation according to the results of the SWOT analysis,the development of countermeasures and Suggestions.Research methods1.Literature study methodCollect,sort out and sums up the health management industry development present situation at home and abroad;Health management professional talent training at home and abroad present situation,trend and dynamic at home and abroad,understand the SWOT analysis in use in the field of health management and health personnel training.2.The Delphi expert consultationThis research mainly in the form of mail to the health management professional domestic experts given health management talent ZiXunBiao the SWOT analysis,a total of two rounds of expert consultation,ultimately determine the evaluation index of the health management professional talents of SWOT analysis.3.The questionnaire surveyBy unit of choose and employ persons,health management service object,and set up health management professional college teachers and students,the questionnaire survey to understand the health management talent training present situation,and the health management talent demand,advantage,disadvantage,opportunity and threat.4.The method of SWOTThrough expert consultation and questionnaire investigation to unit of choose and employ persons,the demand for health management talents,strengths,weaknesses,opportunities and threats of SWOT analysis on health management professionals,and the SWOT analysis model is formed.Research resultThrough literature review,this study to understand the current situation of the health management professional talent training at home and abroad,as well as the use of the method of SWOT.By guilin health check-up crowd health management service awareness and demand survey,unit of choose and employ persons the health management talent demand survey,understand the current demand for health management of guilin area is larger,and the lack of professional,high quality health management talent.This study has invited the domestic health management experts 16 people for two rounds of expert consultation,the health management professional talent training of internal and external factors in the SWOT analysis of the determination of evaluation index and evaluation.Expert consultation result health management professional talent training of SWOT analysis of evaluation indexes for evaluation of unit of choose and employ persons,the comprehensive evaluation results of experts and unit of choose and employ persons,SWOT analysis matrix model is set up,and put forward corresponding countermeasures to health management professional talent training.Through this study to investigate health management professional teachers and students of guangxi normal university,understand the current situation of guilin health management personnel training.Comprehensive guilin area in the study of the population health management requirements,unit of choose and employ persons health management talent demand and health management professional talent training positioning the SWOT analysis,discussion,and puts forward the countermeasures and Suggestions of the cultivation model and method.Analysis conclusionHealth management talent demand,the community needs a high professional knowledge,skills,quality of health management application talents;professional positioning is not clear,but the development of advantages,opportunities also exist disadvantages and threats,to avoid weaknesses,to the professional,Differentiated development;the current health management undergraduate training training objectives basically fit the social needs,but the prevalence of practical courses less time is not conducive to students master professional and technical skills,need to constantly improve the curriculum,improve the level of teachers to enhance the effectiveness of curriculum assessment;To strengthen the basic knowledge and skills training at the same time the development of professional expertise,reform and training model,the last year of undergraduate professional skills training,increase the practical course class,improve students’ professional skills,to adapt to professional and social needs.