Survey Report On Cultural Consumption Of Residents In Nanchang City

Consumer culture as an important issue in the Sixth Plenary Session of the 17 th and 18 proposed cultural power strategy and the Third Plenary Session of the party put forward "cultural construction" to become one of the "five in one general goal.Cultural consumption gradually integrated into people’s daily life,become an indispensable part of our daily life.Cultural consumption is the sustainable consumption of green environmental protection,its status and importance are gradually highlighted.And Nanchang city residents’ cultural consumption and the overall level of expenditure,the proportion is low,the concept of cultural consumption is still in a relatively backward stage,the cultural needs of the residents in "ziyuzile" stage.Such cultural consumption level and structure is not conducive to improve the cultural quality of the residents themselves,it is difficult to form a hot consumer,it is difficult to support the rapid development of Nanchang cultural industries.In order to understand the current Nanchang city status of cultural consumption,according to the Nanchang city population structure and the proportion of the administrative region of,stratified sampling and convenient sampling survey method combined collected in Nanchang city residents to participate in the first-hand information of the culture consumption status and satisfaction and perceptions and expectations.Using Epidata software for data entry,the questionnaire data collection,after finishing with SPSS,Eviews software for statistical analysis.The perfunctory,t test,chi square test and correspondence analysis etc.method,used the word cloud,double bar chart,histogram,radar chart for visual display and strive to qualitative analysis and quantitative analysis combined from micro and macro perspective of comparative analysis,and tries to reflect the Nanchang city culture consumption development situation of more comprehensive.Finally,the results of the survey put forward reasonable suggestions,hoping to provide reference for the development of cultural consumption in Nanchang.On the basis of the actual situation in Nanchang should optimize cultural industry system,public cultural consumption awareness training,to strengthen the guidance of cultural consumption;adjusting the price of products services,rich cultural products and services to supply,consolidate the culture consumer confidence;transformation of the mode of public service,strengthen community cultural service network,community service show humanization;innovation and cultural resources integration,resources sustainable development and utilization,radiation and municipal cultural industry.