A Report On The Simulated Simultaneous Interpretation Of Apple September 2015 Special Event

With the popular concept “ Internet + ” prevailing nationwide, the booming development of Internet has been paid tremendous attention to. Therefore, making an exploration into this industry, without any doubt, is meaningful and farsighted. As is known to all, Apple Inc. is a giant American multinational hi-tech company and exerts significant influence on world development and human progress. As a leading IT behemoth, Apple ’s every move is cast in the spotlight. The launch of every brand-new strategy, technology or product will definitely leave a far-reaching and lasting imprint on the IT industry and even every corner of the planet.This report is presented in the form of a simulated English-Chinese simultaneous interpretation. The author chooses Apple September 2015 Special Event as the material.The report displays a complete process of the task, including preparation work, obstacles emerging in the process, which are laid much emphasis on, as well as examination and reflection after wrapping up the task. The report is guided by Daniel Gile’s Effort Model,which centers on the issue of processing capacity distribution. The Effort Model consists of Listening and Analysis Effort, Speech Production Effort, Short-term Memory Effort and Coordination Effort. Based on the idea of rational distribution of processing capacity, the report aims to make an elaborate dissection of the problems arising in the interpretation and provide corresponding solutions.This report is composed of four parts. The first part gives a general introduction of the background, as well as a relatively detailed description of the task. The second part presents the pre-interpretation preparation, the simulated on-site interpretation process and the post-interpretation evaluation and analysis. The third part is the case analysis under thetheoretical framework of Daniel Gile’s Effort Model, giving prominence to tough difficulties and corresponding solutions. The fourth part makes a brief summary of the interpretation practice, including problems to be solved and implications.