The Innovative Design Of Tourist Souvenir And The Inherit And Develop The National Culture

As the development of society, the quality of life has improved. But most crudely manufactured souvenirs does not match the preferences of the consumers, most of them prefer to look around than purchase. Tourist souvenirs are the symbol of national culture,people would like to get a recollection of emotional memory, but not a product that full of commercial. There are wide variety of souvenirs, only ornament is the best way to express affection all along. Because the features of distinct and delicate in souvenir meet the aesthetic standards of the majority of consumers.So,the research on how to spread the national culture via souvenir is worth to study and became an urgent issue.This paper focus on the research how to explore a new way to inherit and develop the Miao national culture by tourist souvenir. The Miao national culture of Qiandongnan is taken as an example and the design elements is applied in tourist souvenir. Firstly, the historical culture and unique folk-custom of Miao national culture are organized. The study of Miao embroidery, batik and silver decoration art lay the foundation for tourist souvenir design. Secondly, the current situation and the development trend of tourist souvenir in Qiandongnan are analyzed and summarized, the design objectives and the design concept are clear. Finally, more and more new materials are applied in the design innovatively, it provide more potential avenues to improve the design. We have good reason to believe that the national culture will better inherited and developed in this way. The artistic level is enhanced, and emotion appealing of the consumer is satisfied. Anyhow, it will bring vibrancy to the tourist souvenir market of Qiandongnan.