Research On The Image Of "Peacock Girl" In The Family Ethics Play

When human beings entered the 20 th century, the invention and popularity of the television, made an earthshaking change to people’s life style. TV did not only change the way we live, but also changed our living environment and the way we think. TV drama became the most influential TV art today. Being able to show the spiritual culture phenomenon, TV drama becomes a new aesthetic ideology. Family ethics drama is a strong part in this kind of art form. The "Peacock Lady" as a new kind of female character from family ethics drama appears in people’s view, and begins to attract people’s attention. What is the "Peacock Lady" ? And what is its specific image features in the family ethics TV plays? Whether there is any discrimination and misunderstanding of “Peacock Lady”, and how it happens?This paper studies the image of "Peacock Lady" in the family ethics drama and simple analysis and summarizes this kind of character. First part of this paper analyses and summarizes the women image, especially “Peacock Lady” in recently hot family ethics drama from both inside and outside, by using the narrative text of TV series, as well as related theoretical analysis method. The emergence of this new image, breaking the original definition of gender, shows great differences from the traditional daughter-in-law in TV dramas. Growing up in rewarding environment and being well-educated, they no longer need to rely on men. In fact they are miniatures of some women in our daily lives. So they are fancied by a lot of female viewers, it caused great concern in the community.The second part of the paper analysis the character from the view of the whole society and the film and television creation. And explain the reality of early images of this type. Beauvoir once said, "One is not born a woman, but rather becomes one" pointed out the direction for the women’s movement. But also inspires us to think about the role of women. With the rise in social status of women, the relationship patterns between men and women changed at a certain extent. In short, men and women continuously adapting to the changes took place in growth and living environment. These will affect the creation of images in the realistic basis.In the third part, the context of women returns to the media and social contexts. The "Peacock Lady" constructed by the mass media has a certain difference with the real ones. The deviation not only put the "Leftover women" on the defensive, but also triggered a crisis self-perception of young women.At the same time, since the media is commercialized, it has to make profit by showing the social problems in the present. Through turning the severe social problems into entertainment, TV shows can attract the public’s attention. As a social tool of mass, media must face their social responsibility by representing the social phenomenon in an equal and objective perspective. This paper analyzed the female image of “peacock lady” in a comprehensive and in-depth way from the theoretical point of view, so that the public can regard the female image of "Peacock lady" with objective, impartial and comprehensive views, thus to promote the harmonious development of both sexes, and the reform and development of the society.