Application Research For Illustrations In "Little Bottle Of Fruit" Brand Image Shaping

Illustration plays an increasingly important role in our lives. Whether the method of traditional painting, or the means of computer design, illustration have strong personal emotional factors, which has real into our lives.In this context, the paper do research into the illustration application of "little bottle of fruit" canned fruit brand image. To investigate how to shorten the distance between consumers and increase the purchase power, through the use of illustrations and other visual elements.This article discusses the following four parts, Firstly, the research object, purpose and significance are described, the general background and research status are introduced, as well as the content and methods of research. Secondly, the historical evolution of illustration styles is introduced. Then, the current situation of fruit canned food packaging is described. At last, illustration application of brand image is expounded by the example of brand vision of "little bottle of fruit".So that a reference for canned fruit brand image is provided.