Analysis Of Festival To Tourism Village

The tourism industry as a sunrise industry sought after by people around,to obtain economic growth advantage to spare no effort in the introduction and development of the tourism industry,but in twenty-first Century,the tourism industry has gradually entered the popular stage of development,the traditional sightseeing tourism is gradually being replaced by experience in tourism,with the change of market demand,modern tourism the spread of the concept of sustainable development,the increasingly fierce market competition,the structure of the sunrise industry itself is also changing.Have their own characteristics,has become the main means to occupy the market,so think of themselves around the one and only the customs and culture in tourism development,so that the festival tourism has been widely welcomed once again.Because of the particularity of festival tourism development,the tourism has important significance to the development in promoting the adjustment and upgrading of industrial structure,to improve the hardware and software infrastructure construction,establish tourism brand,enhance the image of regional development,reasonable location of tourism flow,accelerating economic growth,stimulating domestic demand.Good ecological conditions,rural charm prominent Shiye continent,for emerging growth pole,make up the short board off-season rural ecological tourism,actively introduce modern festival tourism.In the music festival as the main form of the Shiye continent modern tourism festival,after 5 years of development,has made certain achievements,has won wide acclaim,but there are also many problems,need to make the Shiye continent research and the scientific guidance system.This paper is divided into five parts:The first part,the analysis of the background from China's development environment and puts forward the theoretical and practical significance of the research,then the present situation of festival tourism research from home and abroad to start,to explore and compare the characteristics between them,finally,from the highly considered relevant the research methods and ideas,and points out the possible innovations and shortcomings;The second part,from the product life cycle theory,sustainable development theory,RMP theory,SWOT analysis theory and other aspects to talk about the basic theory of tourism projects;The third part,mainly give a systematic overview of the festival tourism,related concepts,list of festival tourism development at home and abroad,comparing the development characteristics,to explore the development of rural tourism destination,the destination of examples point out the research;the fourth part,a detailed study on the development of tourism is discussed,the Yangtze River Music Festival first,simple the introduction of the five Yangtze River Music Festival,secondly,respectively,from the industrial transformation,brand promotion,facilities such as five aspects to discuss the importance of the development of industry in the Yangtze river festival,again,through the analysis of favorable factors and unfavorable factors,to study the causes of important influence on tourism development;The fifth part,summarize some conditions for the development of Rural Tourism Festival this project concluded.At last,this paper puts forward the sustainable development strategy and suggestions on festival tourism village from seven aspects of personnel training,product innovation,market opejration.