Design Research About Emotional Symbols Of Enterprise Image Mascots Base On Network Environment

As a component of enterprise visual identification system,enterprise image mascots bring more attention for enterprises in virtue of their characteristic performance,but our country’s enterprise mascots have certain deficiency in promotion.Because domestic enterprises don’t emphasize on the continuation and development of mascot later-stage design,the service period of mascot images is shortened and they can’t serve enterprises for a long time.Therefore,there is a need to explore new promotion mode for the operation of the present enterprise image mascots and improve the development of continuation design.As the author,I was lucky to cooperate with Guangxi Yuguiyuan Global Scenic Spots Holiday Park and got involved in solving the bottleneck problems facing the enterprise in the promotion of its image mascot.Websites,this kind of information interconnection and transmission technology,are generally named as network in the computer field,its rapid development makes our lives have earth-quaking changes and enables the present society to have a more convenient exchange platform.When using internet instant messaging tools for communication,network emotional symbols have become an indispensable part in it besides literal expression and communication.Network emotional symbols have an excellent function of conveying culture and transmitting emotions,thus it resembles the emotion-transmitting characteristic of mascot.In addition,it has the same representing form as mascot,using graphics to express.Due to their same characteristics,I try to utilize network emotional symbol,this kind of carrier,and make it become the new later-stage design and promotion direction of enterprise image mascot in the internet society.This thesis analyzes the continuation and development conditions of the present later-stage design of enterprise image mascots,then puts forward and demonstrates the emotional expression and promotion effects brought by network emotional symbols inthe internet society.It enumerates the emotional appeal and propagation effects caused by network emotional symbols,clarifies its effect on the propagation of enterprise image mascots.What’s more,it classifies the present network emotional symbols and summarizes their basic design types and the present application status.This thesis also researches and figures out the characteristics and style setting of graphic design of network emotional symbols,further finds out their design direction for enterprise image mascots suitable for this project,puts forward new explorative thinking for promotion approaches of the enterprise’s image mascot.