Research On Social Media Marking Of Chinese Movies

With the rapid changes in media environment,social media has brought new platforms,new ways and new opportunities for Chinese film marketing.The form of online and offline activities,the mode of combining the expression of social media to spread information and timely interactive access and rich,deeply influenced the China movie marketing model,open up new ideas and new platform for China’s film marketing and advertising films.In order to better understand the social media in film marketing,the rise and development,application,problems and future development trends,new phenomena,new methods and new ideas of this article will explore social media in film marketing,from the theoretical level,in order to understand the current mechanism,marketing in China’s movie market problems and the development trend in the future,there are an important reference for long-term development of the film industry Chinese.In the first part of the concept of social media and the concept of China’s film,social media marketing and development systematically;the second part of the combination of China film market practice,analysis of China’s use of social media for movie marketing advantage;the third part combined with a specific case analysis of film marketing,social media in the form of specific performance in movie marketing;the fourth part combined with the actual situation of the film market,analyze the existing problems in social media marketing,and puts forward the corresponding solutions.The development trend of the last part of the social media and new media technology,the movie marketing in social media and film market in the future development,make bold predictions and assumptions,provide some reference for future production,film distribution and promotion etc..