On The Application Of Phoenix Patterns In The Mordern Logo Design

In recent years,the rapid development of social and economic development today,people’s living standards with the increase,to recognize the new things are more and more,which also put forward new requirements for the logo design:on the one hand,today’s society in the"fast food consumption" Under the mass culture,not only led to a certain degree of cultural ecology of the imbalance,but also caused the lack of ontological culture and loss of humanistic spirit,which calls for the return of traditional culture.On the other hand,people’s ability to quickly receive information is increasing,especially in the "reading time" and "information age",and the design of the logo is more demanding,and towards the more informative and more informative direction The Modern world design on the stage countries to highlight their fine traditions to increase the uniqueness of the product to improve their competitiveness.The Chinese nation is rich in traditional culture,unique national characteristics,we should make full use of this inexhaustible resources,whichever is the essence,to its dregs,while opening up the cause of art,strengthen the spirit of innovation,to carry forward the spirit of the Chinese nation,Of the Chinese brand image.This paper mainly studies the traditional Fenghua pattern and logo design and the correlation between the two methods through literature analysis,field investigation,case analysis and deductive deduction,and conducts practical research on a certain theoretical basis to improve the relevant practical ability The This paper expounds the characteristics of the evolution of the history of the phoenix and the characteristics of the phoenix and the richness of the phoenix birds in each period,the interpretation of the logo design,the basic conceptual manifestations of the logo design,The analysis of excellent logo design work;Finally,Fengsha pattern of various modeling features and aesthetic characteristics applied to the modern logo design,the practice of research.Through the deep study of the system of phoenix birds,the more thorough understanding of the phoenix birds,from the historical period of the evolution process and aesthetic characteristics,from different angles to analyze the phoenix in the cultural tradition of cultural connotation and spiritual value,And can reflect the traditional Chinese culture is profound and compatible with the package and the development process and its forms of expression.Through the interpretation of modern signs,drawing on the development of modern design process,manifestations and aesthetic characteristics.And the traditional examples of phoenix birds in the logo design from a multi-angle analysis,to understand the excellent design works of creative methods and creative ideas.In the analysis of the birds of the birds and the understanding of today’s design,the practice of research.Practice is not only the deepening and extension of theory,but also the process of self-sublimation.In the practice of phoenix birds to choose a good reference to grasp the excellent traditional cultural connotation,while the use of modern design forms of language aesthetic habits,and strive to create both the characteristics of the times and national characteristics of the excellent logo design.