The Design Development And Research Of Bai Juyi’s Luo Poetry Cultueal And Creative Product

Bai Juyi’s Luo Poetry refer to the leisure poems created by Bai Juyi after he returned to Luoyang in his old age.This article picked up 20 best represents which can fully reflect an idle,leisure,and tranquil lifestyle during his stay in Luoyang.What’s more,these 20 poems possess very high artistic merits and ideological characteristics.From the perspective of five kinds of aesthetic experience perception:vision,hearing,smell,taste,and touch,this study promoted the collision of literature and aesthetics,and excavated cultural and visual symbols of Luo poetry to serve the later design and development of Luo Poetry cultural and creative products.This will conform to Luoyang’s cultural and creative product development concept while also enable China’s Tang Poetry present a new feature in front of the public.This paper mainly divides into four parts.The first part summarizes and analyzes the factors affecting Bai Juyi’s poetry style.Among them,the representative themes can be summarized as: Luoyang landscape,road and messuage landscape,and life entertainment.The second part focuses on the analysis of the main body,namely,undertaking aesthetic appreciation on Bai Juyi’s Luo Poetry from the perspective of vision,hearing,smell,taste,and touch.The culture elements extracted from Luo Poetry culture will be used to further extract cultural visual symbols so as to serve the design and production of later cultural products.The third part carries out analysis from market with two methods,namely,Questionnaire Survey(mainly solving the problems pertaining to the acceptance and liking degree of Luo Poetry cultural and creative products),and Case Study of the excellent products in the existing market.It summarizes the principles and concepts that conform to Luo Poetry cultural and creative product design,which will be in the service of future product design and development.The fourth part focuses on the design and application of Bai Juyi’s LuoPoetry cultural and creative products.It is the process transferring from the theoretical analysis in the third and the fourth chapter to product design.