Research On The Health Care Tea Brand Image Design In The Perspective Of Chinese Medicine

The traditional Chinese medicine culture in the process of revival of national culture,is an important content of the plate,especially under Tu Nobel prize effect,traditional Chinese medicine culture greatly enhance self-confidence.However,it is worth discussing how traditional Chinese medicine culture transforms through design thinking and carrier to related industries and walks into the vision of mass consumption.In traditional Chinese medicine regimen,the relationship between TCM regimen and tea is a common topic".Thinking,but designers lack for TCM herbal tea cultural background so unable to design visual symbols into cultural characteristics of traditional Chinese medicine health of the people,and for the study of visual symbols only superficial,the lack of specific design thinking,lack of in-depth mining for root single symbol design.Reflect the Chinese culture and unique way of health,designers need for traditional Chinese medicine""cultural image summarized,perfect and innovation,to create Health-Enhancing Herbal Tea belongs to the "new era,new language,new vision."This article is divided into four chapters,respectively,from the first chapter outlined the overall idea,put forward the study of health tea design ideas and methods.The second chapter aims to investigate and analyze the market situation of traditional Chinese medicine tea,and to seek the design breakthrough.In the third chapter,the "health culture"is pulled into people’s field of vision,and the existing brand is analyzed from many angles,so as to translate the text description into visual output.Text description:refining elements:visual conversion.The fourth chapter focuses on the lifestyle oriented situation,for health tea this specific thing design expression.Finally,the theme of this research is to rebuild the design forms of brand packaging,packaging and peripheral products of traditional Chinese medicine health tea with literature,creative thinking and vision,which is the main content of this research topic.