The Principle Of Originality-the Original Wooden Product Brand Innovation Design Research

Based on the research background,in the process of the traditional arts and crafts in the brand found design field to the original wood product brands of building research has yet to have a deeper exploration.Through to the Chinese traditional idea of creation,the KAOGONGJI Materials and books on design concept,Spirit of interpretation and brand The concept of originality load way,Then discusses respectively in four directions:The artisan is wooden crafts and arts and crafts related fields;The heart is a consistent spirit;Load based on brand platform unicorn communication between consumers and businesses;The design idea of the tao is advancing with The Times and aesthetic.In this paper,through the original wooden case analysis and the precipitation of the brand,Using modern brand the concept of combining the Chinese traditional idea of creation in the original wooden analysis summed up the commonness of the brand,Thus to is deduced of Brand technology,brand culture,brand spread and brand value four dimensions.Constructs a model of brand innovation design "The principle of originality",Again and mature brand building strategy model by ogilvy’s 360-degree brand management and McCain bright brand footprint comparative analysis the advantages and disadvantages between them,Thus demonstrates originality carrying way of rationality and adaptability.Finally mount"The principle of originality" Brand innovation design model used in practice,hoping to construct new crafts brand.Paper through "The principle of originality" creation concept,product brand building of original wood,understanding of the original arts and crafts in our country and the brand development present situation,clear the traditional handicraft industry itself in the process of the brand’s uniqueness,Which one is the cultural meanings behind the through sufficient mining craft,and closely integrated with market make its intrinsic motivation show handicraft vigor,make handicraft survival problem to get the optimal solution.The second is the quality of the crafts as the workman’s growing experience,change makes workman’s experience and comprehension,making handicraft by originality to promote innovative design in incrementally.The last is the growth of the brand in the market competition,is influenced by external and internal iteration factors,integrated internal and external cycle of themselvesFrom a sustainable point of view,Carry doctrine of brand innovation of this article discusses the "The principle of originality" of design model,along with the market and with the category brand competition between the corresponding strategies,Make the related brand building in traditional handicraft industry also has the applicability of the moderate Therefore,the research is has certain theoretical significance and practical significance.