Taiyuan Film Market Research Report Since The Beginning Of Theatre Chains

The implementation of theatre chains in China can date back to June,2002.During the past 15 years,theatre chain has been developing and deepening in Chinese film market.The fierce competition among theatre chains has not only promoted the facility upgrade and service improvement,but also enriched choices for consumers,leading to a revolutionary change in Chinese film market.Since the theatre chain in Taiyuan can be an epitome of that in China,this thesis studies Taiyuan theatre chains and aims to meet the following objectives: 1)synthesize the definition and policy of theatre chains,2)understand the basic situation of film market in Taiyuan,3)investigate the behaviors of film audience in Taiyuan,4)compare strength among major theatres in Taiyuan,5)analyze developmental path of Taiyuan film market,and 6)provide reference for theatre chain development in other cities or a wider range of regions in the future.So far,there are 24 cinemas in Taiyuan.A total of 10 theaters,in recent years the Taiyuan film market,straight and.Although started late,but the development of fast,large energy.For the main cinemas in Taiyuan,according to the different regions of the author,from the box office,geographical location,reputation and other aspects of the analysis.The movie audience behavior investigation,study from the age,education,movies like,on the basis of the development of the film industry since the implementation of the current Taiyuan city cinema system,carried out in-depth analysis and discuss the development trend of the film industry,the film market,so that the current Taiyuan film market in existence since the implementationof the cinema system,then this to these problems,the author puts forward some rational suggestions.The realization of breakthrough and long-term development of Taiyuan film market requires consistent effort and innovation of every single part.The reform of theatre chains has pointed out the direction and broadened the ways for Chinese film market.Accordingly,film makers and cinemas consistently explore and put efforts.