Exploration And Research On Role Model Design In Chinese Animation Under The New-Era Context

As Chinese animation enters into global animation industry,its industrialization process has an imperious demand on animation role model design.Excellent role models could better express personal personality,deliver movie content and propagandize film thought.The role models in Chinese animation are constantly improved as a result of industrial upgrading.Therefore,the researches related to role model design are gradually becoming a hot topic.In this paper,role model designs of some typical animations in Chinese animation history were investigated with following research results obtained:1.The development and evolution of role model design in Chinese cartoon works were summarized by means of diachronic historical method.2.The art aesthetics feature of role model design in Chinese animation was summarized via synchronicity method.3.The problems in role model design of Chinese animation currently were analyzed by case analysis method and additionally,the causes for above problems were also concluded by induction and deduction.4.Effective approaches were proposed including that role model should be based on national features,adapt to the tendencies of internationalization and globalization at the same time,international language adopted to interpret the nationalization spirit well so as to integrate “nationalization” and “internationalization”.