On The Nationalization Of Domestic Animated Films In The New Era

The 18 th National Congress of the Communist Party of China opened a new stage of my country’s socialist cause,and The strategic measures of comprehensively deepening the reform have been given new development space.In the field of domestic animated films,the new animation era is also ushered in in in the new development soil.The new background,new thinking and new ideas produced in the new era have given birth to new theoretical demands,and the road of development of nationalized animated films has been mentioned again.How to reconstruct the reality of traditional culture of domestic animated films in the new era,how to dig deep into the Chinese cultural heritage and national characteristics of domestic animated films,take the traditional artistic style and Chinese cultural spirit as the national symbol of domestic animated films,and encourage animation creators to produce excellent animated films under the call of enhancing cultural self-confidence have become the required questions of the animation industry in the new era.With "Journey to the West: The Return of the Great Monkey King" in 2015 as the symbol of domestic animated films entering a new era,domestic animated films have made innovative changes on the road of nationalization practice,and gradually explored the ingenious integration of artistry and commercialization,showing a benign development trend in audio-visual art,cultural concept and industrial operation.Through vertical and horizontal comparison,this paper also summarizes the experiences and inspirations of "Chinese Animation School" on the road of nationalization,and draws lessons from the development models of animated films with great national recognition in the United States and Japan,so as to think deeply about nationalization from three aspects,namely,the relationship between Traditional culture and modernization,national culture and globalisierung,artistic culture and commercialization,which can help us better understand the nationalization problem.Finally,at the practical level of animation film creation,this study also discusses that domestic animation films can further improve themselves from several aspects.First,explore national consciousness and spiritual temperament from the direction of realistic themes;second,continue the beauty of classical charm and artistic conception from two-dimensional modeling aesthetics;and finally,explore multi-narrative and local expression methods from Chinese traditional language arts.