Wang Zhihong’s Book Cover Design And Its Application In The Ancient Book Cover Design

Wang Zhihong is a famous Taiwan new generation of graphic designers,has a high reputation in Taiwan design industry,and also has good reputation in Asia.Especially his books cover design is loved by the public,in the book market is set off a "Wang style",a lot of to imitate the designer.As a Taiwan native designer,his work style is full of characteristics of Taiwan,by not lose to the modern design of the grasp of the language,especially the ability of character design is more convincing and accurate grasp of the details in place.The design is gracefull.In this paper,the design works of Wang Zhihong as the research foundation,through the works analysis,summarizes its unique book form and design concept,from the "build" poetic order,"Deconstruction of the text form","emotional expression" symbolic,"plain language material","five modern technology integration and makes a deep analysis on the" Wang Zhihong style ".From the three" European modernist style impact "," Japanese aesthetics influence "," regional and national aesthetic experience of the reason for the formation of three aspects of the Wang Zhihong book design concept from "binding.A degree of" design for design "breakthrough innovation,not rigidly adhere to the traditional","screen" design,grafted on three aspects of new media "discusses the Wang Zhihong book design concept design inspiration to the modern book.Finally,by analyzing the existing problems of current ancient design problems,combined with Wang Zhihong’s design idea and technique,put the theory into practice,try to find a new era under the background of new ideas of ancient design,bring new inspiration for the design of a book,the more spread of the traditional culture thought to make a meaningful attempt.