Analysis Of The Application On Hand-drawn Illustrations In Brand Image Design Of The “Youtiaoyouli”

As a branch of traditional painting art form,the hand-drawn illustration has been used as an auxiliary means of enriching text information for application.However,with the development of modern society and the popularization of the digital industry,the hand drawn illustration is divorced from the traditional way of application gradually with the expansion in more areas.In the modern society with all kinds of increasing gradually business behaviors,the hand-drawn illustration with the kind and simple infection is being as an important means of brand image design.Through the correct brand location,the communication symbols with more kindness which are propitious to the brand,are drawn.They can make the brand itself and its products attract consumers in the broader dimension and better shorten the distance between the brand and consumers.To form the consumer recognition of the brand culture.This can help the brand enhance their own value.At the same time,it can bring greater economic return and a wider range of social recognition for the enterprise.In the paper,the "Youtiaoyouli" image design of the "Lianxiang" was taken as an example.First,through the market survey analysis of the domestic sweet potato vermicelli brand,the brand positioning was established;Then through deeply exploring the concept of brand,the designing elements of the brand image were extracted and combined with hand-drawn illustrations organically;Finally,hand-drawn illustrations were overall applied in the design of brand image.The three parts of designing practice were studied and analyzed.With the unique manifestation of the hand-drawn illustration,advantages and unique brand personality of the brand itself were showed to enhance brand competitiveness in similar products and provide a valuable reference for the designing method for the brand image.