Study On The Application Of Printmaking Ontology Language In Visual Communication Design

With the continuous improvement of the level of material production,the pursuit of spiritual beauty is becoming more and more common,and the trend of artistic design is more and more obvious.The traditional visual form has been unable to meet people’s needs for the visual,people are more expected to different visual experience.In this context,the visual communication design draws on various art categories of artistic language,creative means,etc.become an inevitable trend.Printmaking is an important part of modern painting art,as a unique form of art,naturally become a kind of choice can not be ignored.Printmaking is rich in history,culture and art,and have an important position in the history and culture.Its unique artistic expression style makes it unique in various art categories and is difficult to replace.After a long period of development,the art of printmaking has formed a unique print ontology language and continues to deepen development.This paper focuses on the application of the ontology language in visual communication design,discusses the meaning of print language,combs the application of ontology language in visual communication design,analyzes application cases,significance.In the creation process,I try to apply the printmaking ontology language to the poster design,and using the unique sculpt,technique and texture to add new creative elements to visual communication design.