The Research And Application Of "Red Culture" Culture And Creative Product

Under the background of our nation’s campaign of vigorously promoting the cultural undertakings,the "red culture" has closely followed the pace of the times and played a new role in the new era.The vigorous promotion of "red culture" and creative industries has profound significance.The author uses the Memorial Hall of Ruijin Central Revolutionary Base as its carrier to carry out the research and application of cultural and creative products.The author hopes to promote the "red culture" and enable it to have a vast media of transmission and inheritance,publicity and audience,so that the Chinese culture can adapt to the progress of the times and the essence of "red culture" can therefore flourished.Through the faith of "red culture",the author integrating the cultural values and cultural concepts,blending the creative methods into the products and digging out the connotation of "red culture".The author aims to achieve the elevation of cultural aspect of cultural and creative products and enable consumers to accept and adapt the identity with the spirit of "red culture" and find the material carrier and sense of belonging.