Under The Background Of "Internet+" IP Film Development Research

Along with the " Internet +" "Pan entertainment" thinking of China’s film and television industry influence deepening,China’s IP film progressive development,Box office continues to improve,IP film has gradually become the object of investors and television practitioners favor,investment enthusiasm is growing,IP film in the film industry cause great mass fervor.IP movies are known in the film and television industry,how much do you really know about IP? The core of IP is not the story itself,not the brand,not the content,but the IP values,culture and philosophy.Due to the development of China’s IP film compared to the United States Hollywood is still in its infancy,so there are still many problems in the operation of the IP film,there are still many problems need to think and solve.This paper tries to sort out the background of the development of the IP film and the changes brought by IP to the film industry,and analyzes the reasons and problems of the development of IP film in China,and puts forward some countermeasures to solve the problems.This thesis is divided into four parts,the first part is the analysis of the IP film development background,"Internet +" concept and the Internet of China’s film industry;the second part is the overview of IP film,mainly on the concept of IP and IP type analysis,network literature,music,games,animation,drama and network the main form of the IP variety show.The third part analyzes the reasons for the development of the IP film and the existing problems,the main reasons are BAT,investment,audience these three aspects.There are three main issues,IP itself,hoarding IP pushed IP phenomenon;the existence of homogenization and vulgarization of content;IP valuation system and IP copyright piracy,confusion,IP industry chain fracture operation.Finally,this paper puts forward some countermeasures to solve the problem,to encourage the original IP,to strengthen the innovation of the content of the film,to regulate the IP film derivatives market,and to build the ecological IP industry chain.