Study On The Clothing Retail Terminal Display Mode Of Buyers Shop Brand

As a part of clothing marketing,clothing retail terminal display of buyers shop already has a long history,and with the arriving of experience economy becoming more and more valued.Because of the sequentially study of terminal display at home and abroad,the theory on terminal display of buyers shop is systematic and integrated for preferably directing terminal operation.In this background,the theory on terminal display of buyers shop constantly optimize and upgrade to help build brand image,outstanding terminal display can not bring considerable economic benefit to brand,but also build intangible assets,making brand image enjoy popular support.This thesis is divided into five parts to discuss the mode of terminal display of buyers shop,grasping the state of development both theory and practice about terminal display.First,this paper briefly introduces the concept of buyers retail terminal,explain the classification of buyers retail terminal and illustrate the fatures of buyers retail terminal;next this thesis analyze the factors that influence terminal display mode from three sides: commodity composition、atmosphere building and terminal experience;whereafter,this thesis analyze the display mode of buyers terminal shop in detail;at last,a buyers terminal display model is made under the direction of theory base on this thesis,use the theory guides practice.With the continuing attention brand owns for customers’ shopping experience,and the significant contribution display make to brand sales,the mode of terminal will keep optimize for better serving customer and brand itself,the research on the development trend of terminal display still has a long way to go.