Research On Interactive Packaging Design Based On Consumer Psychology

In the context of the continuous upgrading of information technology,people’s consumption concepts gradually shift from material consumption to spiritual consumption.When the material needs are basically satisfied,people’s spiritual needs are getting stratified.Packaging,as a communication medium between products and consumers,is a silent salesman of products.Therefore,packaging design and consumer communication are closely linked.Understand the change of psychological needs of consumers is the fundamental design,and then optimize the interaction between packaging and consumer interaction,to create a special consumer experience for consumers,and ultimately to meet the needs of consumers,emotional experience to achieve resonance.How to use the interactive package design to satisfy consumers’ emotional experience is an urgent problem to be solved in the new field.In this paper,how to use the interactive packaging design to establish emotional experience for consumers as the main line,cut from consumer psychology,first of all,analyze and summarize the problems in modern packaging design,and point out the importance of consumer emotional experience in packaging design.Secondly,from the consumer psychology analysis consumer’s consumer demand and consumer experience process,as well as the characteristics of interactive packaging;Furthermore,for the internal relationship between consumer psychology and interactive packaging,from the emotional experience in interactive packaging The form of emotion,interactive factors in the interactive experience of the emotional experience,the design principles of the interactive package based on the emotional experience,and lay a complete theoretical foundation for the design.Finally,based on the analysis of the appeals theory,from Visual image,packaging structure and using method,the methods of creating emotional experiences in interactive package design are analyzed and case examples are presented.The specific methods of creating emotions in interactive package design are put forward and further verified by the complete design time Feasibility of design method.Interactive packaging design to consumer psychology,interaction concepts,emotional experience,such as the use of the design,packaging design provides a broader space for development,easier to increase the added value of packaging,packaging for the creation of more business value.