A Study On The Influence Of Social Capital On Entrepreneurship And Development Of The Self-employed

Since the reform and opening up, with the constant improvement of the socialist market economy, individual economy to flourish, play a decisive role in promoting economic growth, stimulate social investment, to solve the employment, increase government revenue. In reality, the increasingly severe employment problem seems to be the root causes that lead to the rapid development of individual economy. Encourage individuals start their own businesses to ease the employment has great significance, so the state also introduced appropriate policies to support entrepreneurship. also introduced the policy to support entrepreneurship. China is in the traditional to the modern period of social transformation, social differentiation and integration, social norms and formal institutions are not yet perfect. In such a special period, the social capital of non-institutional factors have a broader space for the operation. In market activity, social capital has made tremendous contributions to the success of the individual operators entrepreneurship. In this study, the author based on social capital theory, using depth interviews investigated S County, Linyi City retail individual operators of social capital in the entrepreneurial process conditions and operation of utility, in an attempt to explore the accumulation of capital and operating success of the individual operators the mechanism.Therefore, this paper writing will be divided into six parts. The first chapter the author described the purpose and significance of research and data collection methods, and defined several important concepts.The second chapter the author introduced the present situation on domestic and foreign social capital theory.The third chapter is the selection and presentation of the study sites. In this chapter, the authors selected six representative materials, and analyzed the case. The forth chapter the author discussed the positive impact of the social capital on individual operators entrepreneurship.The fifth chapter the writer discussed how individual operators make use of social capital to achieve business success on the basis of the findings, and pointed out that the social capital needs to constantly using, expansion, accumulation, transformation and maintenance.The sixth chapter the author summarized the full text, and pointed out the limitations of this study.Starting from a sociological perspective, the author pointed out that the operators can use of social capital to obtain information and capital, opportunity emotional support and resources, and then integrated and absorption to improve their ability to grow. During the study, the author found through investigation, social capital can not only ensure the realization of the self-employed business, but also guarantee the stable development of the cause of the individual operator. And social capital have a positive impact on entrepreneurship and development of the individual operators.