Self-Presentation Of The Beauty Of Female Body In The View Of New Media

With the development of new media technology,a lot of image information are filled with our life,we entered into a visual time dominated by image information.In the context of consumerism,media culture exceedingly focuses on the body,especially the female body,meida build the standard of beauty through the construction of perfect female images;traditional society is concerned with the"productive value" of the body,but consumer society emphasizes the "aesthetic value",especially aesthetic value of the physical appearance of the body.People have to follow the so-called "standard body" that shaped by the media and consumerism to discipline and control their bodies,in this process,the female's subjective consciousness is submerged and the beauty of female body becomes alienated and deformed.First of all,the research talked about the external motivations and specific manifestations of self-presentation of the beauty of female body based on the background of the media and consumption environment.Then,the research explored the self-presentation including the "background" imitation and the "front"performance of the beauty of female body in new media technology era,especially in the mobile social network,and analyzed its internal motivation.Finally,the research reflected on the deformed body view,aesthetic view and consumer view that caused by the presentation and practice of the beauty of female body.The main content includes:Chapterl introuced research background,literature review,research significance and methods,defining the key words,combing the ideas of research and putting forward the innovative points.Chapter 2 analyzed the historical changes of the beauty of female body and the aesthetic standard of modern female body,talking about the influence of the media technology on the aesthetic of female body.Chapter 3 discussed that female body was symbolized and commercialized and becomed consumer goods,and female body under the demands of beauty was dismembered.Chapter 4 demonstrated the two aspects of self-presentation the beauty of female body,that is,female imitated,disciplined and punished their bodies in the "background" and performed in the "front" in order to obtain self-identity.Chapter 5 analyzed the abnormal development of the beauty of female body in modern society,which causes the alienation of aesthetics,the materialization of the consumption,the imbalance of discourse and the distorted body view.The research is mainly based on literature,daily observation and multidisciplinary cross analysis.On one hand,The innovation of the research lies in the combination of aesthstics and communication,analyzing the progress of media technology for the impact of the beauty of female body from the view of the historical point.On the other hand,it lies in the combination of media constrution and self-presentation,analyzing the aesthstic practice of female body from the perspective of aesthstics and the media constrution of the beauty of female body from the perspective of communication.The development of the beauty of female body is abnormal through multidisciplinary cross analysis.The purpose of research is to awaken female's subjective consciousness and guide a heathy aesthctic view,body view and consumer view.