Research On The Interaction Mechanism Of Mass Media And Social Work

The development of public welfare organizations is inseparable from the level of national social,economic and cultural development.With ChinaThe vigorous development of economic construction,China's charity can be used toconsider the progress of social civilization.Nowadays,despite the academic community in the exploration of non-profit organizations and public funds and other aspects of a lot of achievements,but in the process of exploring the media public institutions as a classic case.In the long-term public welfare research practice,the author finds that the social resources and social status of the media industry are very special and have great resource advantages.The effectiveness of the public philanthropy can not be replaced by all-round analysis.Theoretical guidance,contribute to social practice.This paper attempts to study the long-term development of the"happy desk" project from the media development model of the media public welfare institution and the social work theory and method,and use the social work Theory of Maslow demand theory,social support theory and social capital theory,as the theory of media public project design support,This paper analyzes the actual situation of the development of the M fund in the process of public welfare project and the difference of the skills difference between the professional person and the cognition in the public welfare mode,comprehensively explores the linkage mechanism between the social work and the mass media,analyzes the social work The necessity of intervention of media public welfare projects,and the intervention of social work methods in media public welfare practice so as to achieve the rational use of their respective advantages to promote the benign development goals of public welfare projects.On the one hand,this paper explores the social work theory of the project model running by the M Foundation,and also provides some advantages of the media to other public organizations.On the other hand,it discusses the nature,characteristics and characteristics of the new media The value of communication,help public interest organizations to more fully understand the characteristics and advantages of new media,better rely on media forces to build a framework of public interest organizations To build an effective mode of mobilization and communication,to serve the organization goals,to promote the development of the organization,so as to more effectively spread the concept of public welfare,so that the concept of public interest enjoys popular support and promote social harmony.