Research On The Influencing Factor Of College Students' MOOC Study Behaviors Based On TAM And Learning Efficiency

Education is the foundation of national development and the cornerstone of national rejuvenation.The topic of education will never go out of date.In the future,education will meet the trends of the internationalization of higher education,the huge demand for education,lifelong learning,personalized learning.On this account,education reform is imperative.The advent of MOOC is a good opportunity for education reform,because the traits such as convenience,low cost,lifelong,pertinence of MOOC will play a great role in education reform.MOOC is massive open online course which is originated from the open education resources movement and the trend of Unicom.MOOC is the product of the combination of traditional teaching and network technology.It belongs to a relatively new form of online learning.Although the future development of MOOC is promising,the present condition of MOOC is "tremendous attention,little effect".On the one hand,in recent years,MOOC has made great development and got huge attention.All kinds of MOOC platforms have also set up in the tide of MOOC development,such as Chinese University MOOC offering university courses,IMOOC offering IT courses.On the other hand,under such a huge attention,MOOC doesn't really make its learners gain real benefits.At present,the development of domestic MOOC seems prosperous,but there are all aspects of problem.There are two prominent points: first,the number of courses is small;secondly,the quality of teaching is low.Most of previous studies are aimed at qualitative analysis,which had paid much attention to the theoretical study of MOOC.However,this paper will build theoretical model based on TAM to explore the factors affecting MOOC learning behavior of College Students.Based on the above realistic background,the main contents and conclusions are as follows.This paper first gives a brief introduction to the concept and meaning of MOOC,after that analyzes the present situation and problems of higher education,and then analyzes the significance of MOOC for the development of higher education.Then study the research condition of MOOC learning at home and abroad,followed by the study of MOOC learning efficiency of college students.Through literature analysis and questionnaire survey,this paper finally constructs the MOOC learning efficiency model of College students.Then,this paper reviewed literatures about MOOC.After that this paper reviewed contents about technology acceptance model(TAM)and learning efficiency.According to the demand of this study,this study constructed a model about college students‘ MOOC learning behavior based on learning efficiency and TAM.Through investigation,a total of 245 valid questionnaires were collected.Subsequently,this paper analyzed the data and then tested the hypothesis of the model.Through the model‘s conclusion,we get the following viewpoints.The behavior of college students using MOOC will be influenced by behavior intention,while behavior intention will be collectively influenced by learning motivation,perceived usefulness and adoption attitude.Adoption attitude is determined by two factors,students' perception usefulness and perceived ease of use in MOOC.Perceived ease of use is affected by cognitive load,and perceived usefulness is influenced by learning effectiveness and learning motivation.Above all,cognitive load,learning effect and learning opportunity collectively affect MOOC learning behavior of College students.