Research On The Realization Path Of Ideological And Political Education Function Of The University Official Microblog

All along,the party Central Committee has put people's education as the fundamental,and has given great importance to the ideological and political education work of college students.Under the new media environment,the development of ideological and political education in colleges and universities must make full use of the new carrier that the times provide to us.Microblog is the product of social development in the information network era.As a free and open network platform,it has penetrated into every corner of the university and is deeply loved by the college students and has become a part of their study and life.Universities have responded to the call of the central government to “occupy network ideological positions” and have taken the initiative to open official micro-blogs in universities to grasp the ideological and political education position of the university's official micro-blogs and study the ideological and political education functions of the official micro-blogs in colleges and universities.Through consulting the relevant literature,this paper expounds the feasibility of realizing the function of ideological and political education from the theoretical and practical aspects,the connotation of the ideological and political education function of the official micro-blog in colleges and universities,the characteristics and the realization value of the ideological and political education function of the official micro-blog of the University.Through the questionnaire survey and the relevant survey data of Web observation,the paper sums up the achievements and existing problems of the current university official Weibo in the ideological and political education work,and analyzes the factors,then obtains the way of realizing the function of the official micro-blog ideological and political education in colleges and universities:First of all,we should attach importance to the ideological and political education function of official Weibo,secondly,we should strengthen the management,improve the operation ability of the official micro-blog Management team,third,create the characteristics,innovate the content and form of the official micro-blog of theuniversity,and finally build the school's microblog relationship group to play a synergy role.