Study On The Cultural Influence Of The Host Of Spring Festival Evening

Since the Spring Festival Gala since the CCTV broadcast in 1983,the Spring Festival Evening has gone through 34 years of ups and downs.Spring Festival Evening host play a key role as the spokesman for the party,in expressing the theme of the party.The existing study of the Spring Festival Gala host on the host presided over the technical level of more,but on the Spring Festival Evening host to give the audience the kind of spiritual influence and cultural research less.This topic attempts to introduce the theory of communication to explore the cultural influence of the Spring Festival Gala host.And to provide the theoretical basis for the realization of the cultural influence of the hostThis thesis select Spring Festival Evening 34 years of development as the object of study,in a wide range of reading literature and repeated viewing of the evening video,the thesis first attempt to host the cultural influence to make a specific and clear definition.Second,the host of cultural influence to achieve,not only is from the host of their own cultural literacy,but also is the need for audience participation and feedback.The thesis explores the way of the influence of the cultural influence of the host of the Spring Festival from two aspects of the program.And from the impact of host cultural influence emergency on impact of the host and the media itself,the audience aesthetic psychology,social values of three aspect to analysis,the Spring Festival Evening host cultural influence of the role of space is studied.Spring Festival Evening plays a very important role in the transmission of national traditional culture,strengthening the national spirit,shaping the national character.But with the audience aesthetic standards and the development of mass culture diversity,the negative comments about Spring Festival Evening are becoming more frequent.As the whole night party,the most frequent Spring Festival Evening host is also facing more and more cultural crisis,affecting the Spring Festival Evening host cultural influence to achieve.Therefore,this thesis puts forward three suggestions on the realization of the cultural influence of the hosts in the Spring Festival Evening,and strive to provide some solutions for the crisis encountered by the hosts in the process of realization.