Media Presentation Of Doctor-patient Events In The New Media Environment

Doctor-patient relationship is the most basic and active relationship in medical interpersonal relationship,which has been widely concerned by the media and society.The media coverage not only affects the public perception of events,but also has a certain impact on the development of doctor-patient relationship.Under the new media environment,and different subjects to participate in the news production and transmission,the news production also present a "quick" production "fragmentation" of "popularization" wait for a characteristic,incident is more complex,the more uncertain,improper plus some media reports,leading to frequent media field inversion news this abnormal phenomenon.The news reversal is in the field of public interest,such as the frequent occurrence of medical and health fields,which has a negative impact on the trend of doctor-patient relationship and the credibility of the media.Based on this,this article takes the new media environment as the context,combined with the typical cases in the field of doctors,with case analysis and content analysis,combination of journalistic professionalism,communication theory,the study of media present doctor-patient events.Firstly,this paper makes a brief analysis of the mechanism,characteristics and effects of the media presentation of doctor-patient events.The research focuses mainly on the frequent occurrence of news reversal in doctor-patient reports.Finally,through the reflection on the media presentation of the doctor-patient event,and from the perspective of the communication subject and the news text,the paper explores the outlet of the medical and patient event media in the new media environment.The harmonious development of the doctor-patient relationship is the joint efforts of all parties in society,as a result,the media events in doctor-patient objective,is not only the inherent requirement of journalistic professionalism concept,will also promote the benign development of the doctor-patient relationship.Under the new media environment,not only need to balance on news texts,diverse,objective real present doctor-patient events,also need to the mass media,the media opinion leaders or the doctor group collaboration between different groups,build a harmonious doctor-patient relationship.