Talking About The Design Style Of Chinese Fonts In Movie Posters

A movie poster is one of the kinds that has been used for movie promotions in people’s daily life,in which the character design has become a significant element of the entire poster design.Characters,a component of the poster,do not present in a single form anymore but with more colors and graphics nowadays.So the design of the Chinese character on a movie poster has turned to be a highlight than ever before.As Chinese character does not only carry its natural meaning itself but more hidden culture connotation,through which makes the poster unique aesthetically and visually.In the process of film poster design,the Chinese character design does not simply lie in the change of font,shape,color.Instead,it is a creative design that regards the character as a graphic which combines the meaning of the character and the graphic together to integrate as one part for a poster.So that it adds more deep meanings to the poster design.Chinese people have their own characters in the form of oracle-bone inscriptions as a start.With the thousand years flowed on,hieroglyphic has been developed to the simplified character as being used today.Since the appearance of hieroglyphic,Chinese people have the tool to record information and express emotions since the most significant function of characters is to deliver information that has been applied in the movie poster design.The character design in the movie poster design has dual functions in the era of visual enjoyment,namely one is for advertising,another is for commercial use which has a direct tie to the feedback from the market.Film posters,being visual arts,deliver the delicate story of the movie to audiences in a subtle way.Chinese character design has been developed along with the advancement of economy,politics,and culture which can be called as a time tag.It is a conscious design of font based on the principles of visual design to ultimately achieve the established visual goals,accompanied by the existence of digital media,networking technology.Through studying on the style of Chinese font design on the film poster and exploring the historical significance of the development of can be helpful for the movie poster design and push the Chinese movie poster design industry forward in the future.