On Graphic Design Language In Chinese Film Posters

At present,the development of the film industry and the market environment appear to be in a state of prosperity.The movie posters on the advertisement column are one of the most important media for film promotion.The film poster comes into being with the film,and innovation with the film development.Compared with other posters,the film poster has a relatively short history,but it plays an important role in the film publicity.Movies often use vivid color tone,creative composition form,the film title,the main actor and the story plot Fusion,in a unique design form to disseminate the visual appeal of the film,so as to attract the audience to watch,enhance the goal of the box office.In the distribution of the film,the film poster is the first visual feeling of the film to the audience.A good film poster has a vital influence on the publicity and commercial value of the film.Over the years,the designers of Chinese film posters have designed many excellent works of film posters according to the development trend of current society,the traditional culture of the Chinese nation and the advanced technology brought by technology.Therefore,the film poster is not only the advertisement of the film propagandizes,also is the film poster designer’s painstaking art work.Through consulting the relevant documents and materials,this paper makes a detailed analysis and artistic exploration of the Chinese and foreign film and poster works.This paper discusses the graphic design language in Chinese film poster design and makes a thorough and systematic analysis and study on its age background,artistic style and artistic expression.