The Communication Strategy And Criticism Of Mainland Independent Music

In recent years minor songs including folk,rock are loved by the public.Especially after “China has hip-hop” launched,Hip-hop is also popular with the public,and folk,rock and Hip-hop belong to independent music.With the development of society independent music enters an important turning point at the same time changes the audience's selection on music and this situation is a very important change for the entire music industry and even the art world.This thesis,based on independent music,defines what is independent music by analyze the concept of independent music,and analyzes the development process of independent music,the developing situation,the mode of dissemination at each stage,the effect of the change of mode of communication on the development of independent music and critical communicate strategies.After data collection,classification and exploration,author summarized that the past research on independent music mainly focused on the development of independent music,analysis of shallow communication on independent music,independent music market and so on,while this paper further analyzes how to maintain independent spirit about independent music.In recent years the development of independent music is on the rise,and this change has a broad space to explore,including changes in the audience's ideology,the relationship between technology development and the audience,especially the use of communicate strategies which plays a crucial role in this phenomenon.In view of this situation,this article focuses on the communicate strategies of independent music and criticism,through the analysis of grow out of nothing of the communicate strategies,studies the contradiction and uniformity between independent music and communication strategy,and then explores the development of independent music deeply.This article is divided into five chapters,the first chapter is an introductory chapter,through the comparison of independent music with other types of art,and clarify definition about independent music,then introduces the emergence and development of independent music,research background,literature review,research methods and research significance;The second chapter,it analyzes the birth and maturity about independent music under the influence of many aspects,and incombination with traditional culture in china specific independent music appeared,and during the formative process of continental independent music some works went into the public's awareness than formed the early spread;The third chapter the early21 st century,popular songs,Internet songs and Western songs dominated the mainly market,so independent music entered the dormant period,but it was during this period that independent musicians have created a number of works that highlight independence and individuality;The fourth chapter audience ideology changes which is the pursuit of music not only stay in the beautiful melody,but also deep into the nature of music,so this change promotes that the content of independent music's formalization cross aesthetic anti-popularization to popularity;The fifth chapter,independent music has gone from minority to public,but in this progress the contradiction appears among popularity,independence and individuality,and natural spirit of independent music has changed which is connect with its communicate strategies tightly.Through the analysis and criticize of communicate strategies in independent music,it gives suggestions for the future development of independent music.