Discussion On Li Ning's 10km Road Running League Market Operation

The paper has discussed all aspects of the marketing operation of Li Ning 10 km Road Race League.The conclusions are as follows:1.After five years of development,Li Ning 10 km Road Race League has expanded its scale of events greatly.The route designing is unique,and athletic performance as well as service level is improving,which forms a successful model of its own marketing operation.2.However,the League has a lot to do in the development of both material consumer goods and match products.3.During the first four years of the Lining 10 km road race League,there is no real sponsorsexcept forButterfly Dance(Chinese)Company who had sponsored chips for three years.In 2016,it started to accept sponsorship.The sponsor is divided into three levels: the title sponsor,sponsors and media partners.4.The main advantage of Lining 10 km road race League's market operation is the route selection,registration fee,operation mode and medical security.The main opportunities exist in the road running mass base,the city environment,the city traffic and the city natural environment.The main disadvantage exists in the competition of product development,publicity and related the activities and project settings.The main threat exists in the market competition,cooperation and other events,the city weather conditions and domestic and foreign competition gap.5.The strategic positioning of the marketing operation of the League is a pioneering type,which means through good operation model and medical security the organizer should select those cities excellent in natural human environment and map out more professional and attractive running route in today's road running boom,and with the enhance of popular sports consuming capacity and pursuit of health,building first class brand of domestic road running league.