Research On The Development Of Sports Tourism Resources In Qufu Under The Background Of Cultural Slow City Construction

With the increasing development of China's social economy,the continuous improvement of material living standards,leisure and healthy life philosophy in the hearts of the community,sports tourism as a new era of fashion lifestyle came into being.In recent years,along with the promotion of sports tourism development of policy documents intensive introduction,China's sports tourism industry continues to upgrade,is about to become a new growth point of the national economy.At the same time,Slow city,as a new urban development model with distinct local characteristics and sustainable development under the background of globalization,complements the integration of sports tourism,is conducive to expanding tourism consumption space,promoting the optimization and upgrading of tourism industry,and realizing the deep integration of leisure and health.Based on the background of cultural slow city construction,this study takes the theory of tourism resource superiority,the development theory of "point-axis" and the theory of sustainable development as the theoretical basis,and uses the methods of literature,questionnaire survey,expert interview and field investigation to study the regional development background of the research object,the analysis and evaluation of sports tourism resources,Sports tourism Source market demand and other aspects of the overall research and in-depth analysis,so as to put forward the concept of the development of Qufu sports tourism resources.Qufu is rich in tourism resources,obvious advantages of human resources,great potential for the development of sports tourism resources,combined with national policy documents and local development planning,with the "SLOW" law of Slow city as the development concept,tourism resources as the basis for development,market demand as the development of guidance,integration of sports tourism development model,put forward the "two-axis three zones The spatial layout of the concept and "leisure,idyllic,folklore,Kang,tournament" five thematic sports tourism,focusing on the "slow" and "Confucianism" characteristics,the "slow" idea permeated in Qufu sports tourism brand image,with "Confucianism" culture to shape the spiritual connotation of Qufu sports tourism.Aiming at the threats and challenges existing in the development of Qufu sports tourism resources,such as insufficient support from government and enterprise,shortage of professional talents,single brand project and fierce external competition,combined with the actual situation of Qufu,the following development suggestions are put forward: giving full play to the leading role of the government,guiding the broad participation of the society,strengthening the construction of infrastructure,Improve the level of service quality,integrate sports tourism resources,shape the cultural slow city brand,build the personnel training mechanism,give full play to the advantages of human resources,optimize the layout of tourism industry,realize regional integration linkage,follow the concept of Slow city development,build ecological sports slow city.