| Outdoor sports first emerged in western countries,but later in China.After China's reform and opening up,with the continuous rise of economic situation,people began to desire to get in touch with nature and enjoy the pleasure brought by nature.Zhengzhou has unique geographical location and natural conditions,so that the development of outdoor sports tourism in zhengzhou has the basis and guarantee.In recent years,various regions have started to implement the national fitness program(2016-2020).The development of outdoor sports tourism can not only meet the needs of people for fitness and recreation,but also stimulate the development of outdoor sports industry.As a national central city and a new first-tier city,developing outdoor sports resources and establishing outdoor sports tourism industry in zhengzhou is an inevitable move to explore the innovative path for the development of outdoor sports industry resources in zhengzhou.Taking zhengzhou city outdoor sports tourism resources development of related research as the object,in sports economics,sports study,sports sociology as the guiding theory,an in-depth understanding of outdoor sports tourism resources in the region to carry out the situation,and summarizes the factors affecting the development of zhengzhou city outdoor sports industry,promote the development of zhengzhou city outdoor sports industry.The conclusions are as follows:The first part is the preface.This paper mainly studies the topic source,research purpose,significance,research object,content,research methods and research ideas of this paper,as well as the research status at home and abroad.It USES experience economy theory,competitive advantage theory and network development theory as the basis to provide theoretical support for this paper.The second part is the project infrastructure,infrastructure,scale foundation and development trend of zhengzhou outdoor sports tourism resources development,which lays a solid foundation for the research of this paper.The third part is PEST analysis of zhengzhou outdoor sports tourism resources development and utilization.The development status of outdoor sports tourism resources in zhengzhou is analyzed objectively from four aspects including politics,economy,society and technology with PEST analysis method.The analysis shows that political environment includes national policy,local policy and legal system.The economic environment includes the rapid development of outdoor industry,the rapid growth of tourist sources and the continuous increase of residents' income.Social environment includes: rich tourism resources,obvious location advantage,competition of surrounding provinces and cities.The technical environment includes: promotion of smart tourism,popularization of e-commerce,and shortage of composite talents.The fourth part is the development of outdoor sports products in zhengzhou.The RMP analysis theory is used to analyze the outdoor sports tourism resources in zhengzhou.R analysis: combining the theory of experience economy,the theory of competitive advantage and the theory of network development,and according to the distribution of natural sports resources and humanistic sports resources in zhengzhou,taking natural landscape as the main body and relying on humanistic resources,the outdoor sports tourism resources in zhengzhou are developed into a variety of products.M analysis: make full use of the convenient conditions of aviation,high-speed railway and high speed,shape the brand of urban outdoor sports tourism,based on henan province,lead the development of central plains outdoor sports tourism,and achieve the goal of serving the overall situation of the country.P analysis: integration of external resources for the development of outdoor sports tourism products,optimization of the layout of outdoor sports tourism products,and layering of outdoor sports tourism products.The fifth part is the development measures of outdoor sports resources in zhengzhou.On the basis of the subject research,this paper proposes that the development of outdoor sports tourism in zhengzhou should be developed from the aspects of policy,society,resources,market and talents.Policy support: to formulate relevant policy documents and standardize the management system of outdoor sports tourism is a legal basis for the outdoor sports tourism industry.Social support: expand the scale of outdoor sports tourism and promote the cooperation between outdoor institutions and tourist attractions to achieve a win-win situation.Resources support: deep development of characteristic projects,the establishment of outdoor sports tourism circle.Market support: establish diversified market and attract investment.Talent support: cultivate professional talents,pool local existing talent resources,and strengthen exchanges.The sixth part is combined with the analysis of the status quo of zhengzhou's outdoor sports tourism resources: the development of zhengzhou's outdoor sports tourism is relatively slow compared with developed areas,and it also needs to vigorously develop outdoor sports tourism.In the development process,attention should be paid to the protection of ecological environment,rational development,and the realization of harmony between human and nature.Suggestion: build different types of outdoor sports tourism demonstration base.Build a high-quality outdoor sports tourism industry,enhance the brand effect.We will strengthen safety precautions and vigorously train personnel in related fields. |
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