Research On Game Model Of Corporate Network Public Opinion Evolution

With the continuous emergence of new media,the information age has changed people's lifestyles,and many advantages such as the convenience of the Internet have led to the continuous expansion of the scale of Internet users.In recent years,the Internet has become the main tool for citizens to obtain information.Once the public opinion events related to enterprises occur,they will quickly erupt into hot events under the influence of the network,and even evolve into a crisis of corporate public opinion,which indirectly affects the national economic and social stability Harmony,the role of corporate Internet public opinion management cannot be ignored.In the process of enterprise public opinion management,a multi-party public opinion participant game is involved.Therefore,the study of the game model of corporate network public opinion evolution has certain theoretical and practical significance.Based on the collation and analysis of domestic and foreign online public opinion,corporate online public opinion and related theoretical research,this article first defines the concepts of online public opinion and corporate online public opinion.Secondly,it analyzes the evolution mechanism of corporate network public opinion,including the analysis of the evolution path of corporate network public opinion based on the life cycle theory and the analysis of the evolutionary drivers and influencing factors,which lays a theoretical foundation for the model construction in this paper.Thirdly,based on the evolutionary game method,it is determined that the three-party game subject is the enterprise,the network pusher,and the opinion leader.Based on the analysis of the behavior of the subject and the game income,the evolutionary game model of the enterprise network public opinion life cycle is constructed to deepen the game subject behavior Analyze and clarify the game relationship between the three.Using Python to simulate the constructed evolutionary game model to visualize theevolution path of corporate network public opinion,and further analyze the simulation results by changing parameter values.Finally,a simulation analysis of the evolutionary game model of the Changchun Changsheng Vaccine fraud event network public opinion was performed,and the simulation results were compared with the actual results.The validity of the model was tested to determine the practicability,rationality and scientificity of the model,so that companies can Occupy an active position in the evolution of public opinion,guide the direction of public opinion,and provide decision-making reference for enterprises in public opinion management.