Study On Cigarette Marketing Strategy Of Tobacco Companies In A City

China’s tobacco industry is a special industry,playing an important role in national economy and national income.However,with China’s entry into the WTO and the gradual intensification of the integration of the global economy,the "market-oriented" reform of the tobacco industry has further stepped forward,and the development of the tobacco industry is facing many challenges.Tobacco commercial enterprises have been protected by the monopoly policy for a long time,lack of advanced marketing management concept and marketing management means,constantly restricting the development of enterprises.Therefore,in the face of the new situation at home and abroad,it is urgent to explore the sustainable development of the industry by changing the management concept in the "market oriented" reform,taking the market as the basis and taking the consumer demand as the guidance."A" tobacco companies(Monopoly Bureau),as a local commercial company,has an independent legal person qualification,responsible for the responsibility of the monopoly management,marketing and channel construction of the cigarette market in the city of A,as well as the situation in the whole industry.It also faces the challenges of the change of external operating environment and the change of internal management system.Through the analysis of the current marketing status of A tobacco companies cigarette,the shortcomings of the current cigarette marketing strategy are found out,and the problems found in the market survey are found.As the basis of the improvement and improvement of the cigarette marketing strategy,a targeted and practical marketing strategy is formulated to further promote the consumption structure of the cigarette market and to further improve the consumption structure of the cigarette market.The profit level has some practical guiding significance.In this paper,marketing,marketing management and other marketing theories are based on the actual situation of the A city tobacco companies,focusing on the theory combined with the reality,starting from the marketing environment of the A City,analyzing the current macro environment,supplemented by the consumer investigation and analysis,and finding the tobacco companies side of the city of A through the SWOT analysis.The advantages,disadvantages,opportunities and threats,and then find out the problems in the marketing strategy,and set up an improved marketing strategy for the tobacco companies of A city.This article not only provides suggestions and suggestions for the future development of t he A city tobacco companies,but also has a certain reference value for other local and municipal companies in the industry.