Research On The Development Strategy For SC Petroleum Products Sales Co.,Ltd

SC Petroleum Products Sales Co.,Ltd.was established in Quanzhou on August 12 th,2015 and is mainly engaged in the wholesale and trading of refined oil products.Since its inception,SC Products Sales Co.,Ltd.has been focusing on the company’s basic work,and has no plans for future development directions and development goals.In particular,the current academic research on SC Petroleum Refined Products Sales Co.,Ltd.As a result,the exploration of its development strategy will have a far-reaching and positive impact on SC Petroleum Products Sales Co.,Ltd.This article is divided into seven chapters.The first chapter is the introduction,which mainly discusses the research background and significance of the article.At the same time,it analyzes the purpose,ideas and innovations of the paper.The second chapter is the theoretical overview of the thesis,based on the review of the research results of domestic and foreign strategic management theory.The concept of development strategy and related strategic analysis tools are described.In the third and fourth chapters,the internal and external environments of SC Petroleum Products Sales Co.,Ltd.are studied and analyzed.In the fifth chapter,based on the evaluation of internal and external factors of SC Petroleum Products Sales Co.,Ltd.,using SWOT analysis tools,it is clear that the overall development strategy of SC Petroleum Products Sales Co.,Ltd.is an expansion strategy,and the analysis of SC Petroleum Products Oil Sales Co.,Ltd.’s business strategy and functional strategy;Chapter 6 put forward the measures to implement the safeguard strategy,including organizational reform,Internet + oil sales,human resources system and so on.The seventh chapter is the conclusion and prospect,summarizes the main content of this article,and elaborates the future research direction.