| In recent years,with the rapid economic growth of our country,how to accelerate the promotion of green and low-carbon development and realize the "win-win" of ecological and environmental protection and economic growth has become an important issue of concern to the government and the public.During the "14th Five-Year Plan" period,China will actively seek and cultivate new economic growth points,at the same time control air pollution,and carry out in-depth pollution prevention and control battles.Our country’s current energy structure is in the adjustment stage,and the proportion of natural gas in energy consumption is rapidly increasing,and it has begun to become an important industry to ensure the development of the national economy.The development and growth of the natural gas industry is related to the national reform process and the quality of life of the people.All regions have launched development plans and supporting policies for the natural gas industry.This shows that policy support and changes in energy consumption habits provide good external conditions and development opportunities for the growth of auto gas companies.However,the complexity and uncertainty of the competitive environment have also brought some realistic challenges to auto gas companies.Changchun Jixing Automobile Gas Co.,Ltd.has been engaged in automobile natural gas sales business for nearly 20 years,and has formed a certain scale and established a market position.However,due to the changes in the current strategic environment,the company faces many development problems,which hinder the further expansion of its business.Therefore,in the new internal and external environment,what kind of enterprise development strategy should be chosen by Ji Xing Automobile Gas Company is the primary problem to be solved at the present stage.This paper using the related theory and strategic management analysis tools,introduces the state based on the analysis of development of the company,establishing a PEST and porter five forces model analyzes the company’s external development condition,pointed out that the system of car gas companies in debt,business,talent reserves,the existing problems and the project schedule.Secondly,this paper analyzes the causes of these problems,that is,the high investment cost,the lack of innovative development awareness and effective management system,coupled with the particularity of natural gas industry led to the development of the company has many problems.Thirdly,this paper further analyzes the internal human resources,vehicle natural gas resources and public relations resources,and analyzes the company’s capabilities from the perspective of service,financial asset management and financing and business.Combined with the development goals and SWOT analysis of the company,finally determine that the company should choose the growth development strategy.Finally,this paper makes clear the strategic goal and specific implementation measures of the development of Jxing Automobile Gas Company,and puts forward the organizational guarantee,institutional guarantee and cultural guarantee to ensure the smooth implementation of the strategy.The research on the development strategy of Jaxing Automobile Gas Company in this paper will provide guidance for the company to expand the scale of operation and achieve long-term and stable development,and also provide reference for other private enterprises in the automotive natural gas industry. |
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