Research On The Image Design Of "Pu ’Er Tea"

Pu ’er tea has become an indispensable part of Chinese tea culture with its unique regional and national characters.The image design of "Pu’er Tea" is based on theoretical guidance,combined with methods and means of systems engineering and design management.From the perspective of design art,it is rooted in the rich connotation of Yunnan Ethnic Tea Culture and combines the context of the times.The “Pu’er tea culture” has been repositioned and designed with representativeness,screenability,artistic conception,etc.,and its creative transformation and practical exploration have been carried out through multi-directional,multi-perspective,diversified interpretation ideas and methods.The significance lies in that the main content and spiritual connotation of the "Tea and Horse Trail" is taken as the ideological source and the textual basis of creative design,and the innovative interpretation of the multi-lingual expression of visual image design makes "Pu’er Tea" more diverse and m ulti-cultural.The visual presentation of the degree as a means of recording,focusing on originality while paying attention to the inheritance and continuation of civilization,and associating and interacting the artistic forms of different expression forms,thereby expanding the subject matter of the creation and enriching the design elements for the purpose of exploring Pu’er Tea’s visuality provides a creative perspective,creative ideas and creative methods.Given theoretical and practical significance.At the same time,it is in line with the current “The Belt and Road” cultural strategic positioning,and actively responds to the melody of the “culture-powerful state”.On the basis of inheriting and promoting the Chinese Pu’er tea culture,it promotes the “prosperity” of Chinese culture.