Study On The Application Of Peony Pattern In The Design Of Moon Cake Packaging

The Mid Autumn Festival is a traditional Chinese festival.As a food with Chinese characteristics,the research of its packaging forms has been paid more and more attention by the academic community.The peony is the national flower of Chinese,its rich and magnificent nature and characteristics is also consistent with the aesthetic orientation of Chinese,Chinese become the representative of traditional auspicious patterns.The purpose of this paper is to explore the artistic expression and artistic value of the combination of peony and moon cake packaging design for Mid Autumn Festival,so as to provide references for future packaging design of food packaging which embodies traditional Chinese culture elements.This thesis consists of five parts,the first chapter will mainly focus on the topic basis,the research background,purpose and significance,research status at home and abroad is described in detail;the second chapter is the peony pattern of comb;the third chapter expounds the historical development and current situation of moon cake packaging design;the fourth chapter of domestic packaging design several different brands of case analysis,analysis of peony pattern in the packaging design,and packing box design.Then from the packaging design decoration,material,color and modeling and other aspects of foreign excellent food packaging,summarize the relevant design experience.Talk about the future development trend of the moon cake packaging;the fifth chapter introduces the design of moon cake packaging daoxiangcun the current situation and drawbacks of the existing packaging were analyzed,elaborated own viewpoint,and then propose solutions to ask theory method;the second is to explore innovation in Daoxiang moon cake packaging in the series of peony pattern,innovation the design of moon cake packaging from the aspects of color,pattern,structure.