Research On The Application Of Regional Cultural Characteristics In The Packaging Design Of Ping Hai Coast Hot Spring Moon Cake

Regional culture is the wisdom crystallization of human spiritual civilization.The crystallization of human wisdom is accumulated,inherited and sublimated by human beings in the long-term process of production and living.Regional culture originates from the local natural and social environment which is also the concentrated expression of the local production and life style.Packaging design can improve the cultural connotation and aesthetic value of regional products,which is conducive to the development of enterprise management and the protection and inheritance of regional culture.The series packaging design of Ping Hai Coast Hot Spring Moon cakes aims to promote the cultural brand of Ping Hai Coast Hot Spring Resort,which has a tailor-made additional product packaging.The series packaging design of Ping Hai Coast Hot Spring Moon cakes is not only to promote products,but also to promote local traditional customs,geography and human characteristics through packaging design.This paper summarizes the design principles,design ideas and design methods of Ping Hai Coast Hot Spring Moon cakes,providing reference and inspiration for the packaging design and brand promotion of Ping Hai Coast Hot Spring Moon cakes and other regional products.