Research On Financial Strategy Of LCJ Company

Enterprise financial strategy refers to the overall business strategy under the guidance of functional areas the most concentrated enterprise--finance as the research scope,to balance financial are most concerned about the flow of strategic research object.It is based on the external environment in corporate financial analysis and the strategic planning.In order to enterprise capital flow and the financial sustainable competitive advantage,it promote the future long-term stable development of enterprises in the functional strategy.In the world economic development shows that more and more outstanding,successful business case,choose a good financial strategy can make the enterprise sustainable competitive advantage,and obtain excess profits,which stands in the world company’s forest not to fail.However,due to a lot of enterprises of our country experienced from the planned economy to the market economy,most of them lack the understanding of the new concept of financial strategy.They can not be active in the face of the fierce market competition environment,and developments have a certain challenge for their survival.LCJ Company is a high-tech chemical enterprise,which produces and sales polyurethane have a large market share.The products are mainly used in the solar energy heat utilization,and in the building energy-saving,etc.Especially in the field of building energy conservation,it has good quality and service ability;it also has a strong competitive advantage.LCJ Company has successfully broken the Bayer and BASF and other industry giants monopoly on China’s market in the long term.So the competition strategy of the company is in keeping with the use of solar thermal market share when focus on building energy-saving insulation market and refrigeration.When the rise of the concept of sustainable development and low carbon economy has been the national strategy of our country,the state began to support with polyurethane industry of the strategy and the downstream industries,and issued a series of preferential policies.It is a good opportunity and a great leap forward development to the company on achieving scale and the status of industry provides.LCJ Company is a consistent with China’s industrial policy,excellent operating performance,listed high-tech enterprises and makes great contribution to the country’s development.Study and formulate the financial strategy,regardless of the LCJ Company,or other similar enterprises has important and practical significance.This paper is in reference to the large number of domestic and foreign literature and books on financial strategy.Based on financial strategy theory and knowledge as the guidance,taking LCJ Company’s financial strategy as the research object.Then systematic study was made on the implementation of the concept,characteristics,theory and the necessity of corporate financial strategy program.After analysis of the financial strategy based on internal and external environmental analysis and the SWOT analysis,we can see that the market continue to increase and a series of opportunities,profitability and financial capacity of outstanding advantages.There are many weaknesses too,such as competition increasingly serious,cash surplus and the irrational capital structure.So making LCJ Company’s appropriate financial strategy is the only way to achieve sustainable development enterprise.Following the overall development strategy of LCJ Company,the expansion of investment strategy,financial strategy expansion and at this stage should be the implementation of the debt financing strategy and low regular dividend plus extra dividend distribution strategy were made.At the same time,the plans of financial strategy financial strategy implementation are made,and put forward the implementation of financial strategy awareness and financial team quality,so as to "Five Construction" to guarantee the smooth implementation of the strategy.Finally,the control of financial strategy put forward corresponding requirements and recommendations put forward to solve the strategic problems in the future may exist.Hoping this paper can promote the level of the financial strategy of LCJ Company,to continue to provide strong support to maintain the rapid,healthy long-term sustainable development.Also hoping this paper can provide some guidance to the bigger and more powerful development on high-tech enterprises in China.