Research On The Internal Ecology Of Food Culture Communication From The Perspective Of We-Media

This paper focuses on the label of food culture,and discusses the present situation of the spread of food culture in the era of media communication.The food culture is developing into a new label for the Internet.Around this label,a new ecology of communication is being established,which is in the stage of gradual development and improvement.From the perspective of communication,this article will study the various communication behaviors in this ecology based on the media.The flourishing development of the we-media is the basis for the existence of these communication behaviors,so the effect of its communication is closely related to the various characteristics of the we-media.This paper will classify and sort out the transmission behavior in this ecosystem as far as possible,and elaborate its causes,transmission mechanism and communication effect.At the same time,we will give some suggestions for further development of the whole communication ecosystem.Since the development of we-media in China is different from that abroad,the atmosphere of culture is quite different.Therefore,this article is mainly about the spread of food culture in the view of domestic media.At the same time,this paper studies the we-media objects more focused on Weibo,We Chat,Bilibili etc.Which has a wide range of audience.The niche we-media platform spread to the whole ecological impact is not big,is beyond the scope of this paper.This article hopes to find out its shortcomings through researching and exploring the ecology of communication on food culture in the perspective of we-media.Then open up new ideas for the spread of food culture.Let the spread of food culture can be sustained.At the same time,we can show the soft power of communication culture in the world.