Analyzing On China Tobacco Guangdong Industrial’s Marketing Strategies Of “Shuangxi” Cigarette

Brand marketing is a marketing enable customers to form the cognitive process of corporate brand and product,is the enterprise can guarantee and important way to gain a competitive edge."Take the customer as the center",the expected positive to meet customer demand management function,help enterprise find the focus of future development.China’s tobacco industry is currently faced with the pressure at home and abroad,the competition situation grim,brand marketing has become the only option.How to improve the reputation of the brand advantage and core competitiveness,realize the rise of the brand and market expansion,China Tobacco Guangdong industrial Co.,Ltd.is brand marketing to solve the problem of the primary,is also a important way of the development of the brand.So this paper takes China Tobacco Guangdong industrial Co.,Ltd.is of great significance to study the "Shuang Xi" brand,at the same time,also for the future of China Tobacco Guangdong industrial Co.,Ltd.specification product layout and marketing management has a certain reference value.This article adopts the method of case analysis,China Tobacco Guangdong industrial Co.,Ltd.and cigarette market,select the "Shuang Xi" brand as our target,the specific study of the double happiness brand current product specifications,price,channel and promotion strategy.During a PEST macro environment analysis model,analysis model and porter five competitive model and theory of internal and external marketing environment of the double happiness brand reveals,and its advantages,opportunities,weaknesses and threats to the discussion.Finally from the 4 p strategy and organization,after-sale and customer relationship advice.Taking China Tobacco Guangdong industrial Co.,Ltd.,on the basis of the Shuang Xi brand marketing strategy of the current analysis and sum up there are shortcomings existing in the marketing work,and the future development of the double happiness brand and marketing provides a basis for countermeasures,present the current increasingly fierce competition environment to survive and breakthrough of other domestic cigarette brand has played a reference.